With the world in recession, the first of what is on the minds of consumers, no doubt, save money. Do not know the confectionery industry grew in 2009, the impact on the economy would have on sales. Surprisingly, in 2008 had a very successful year for the confectionery industry. Worldwide sales reached well over 150 billion U.S. dollars. This was an unexpected increase of 6% from the year 2007. Go even further, many companies are happy to announced a record year in sales. However, it is still difficult toGet a feel for the American economy, which seems to be declining to be hot.
Even with a depressed economy, is chocolate on the throne with the most revenue. Chocolate itself accounts for over half of all confectionery sales. It is predicted that chocolate remains the "king" of confectionery sales for the coming years. Products that contain ot chocolate, is on the other side is currently far behind at about 31% percent of confectionery sales. Gum products borrow only 15% ofConfectionery sales. However, chewing gum is slowly becoming more popular and is expected to a good proportion of non-swallow chocolate sales.
Sweets experts see a profitable future for the industry. Experts expect revenue by 2.3% per year from 2008 to 2013 increase, and with the increase of revenue of the uprising of different products. Rubber and premium chocolate for the channeling of the volume growth in retail, while the regular chocolate and sugar products predicted obstacleGrowth. We can expect to see profit private labels with rubber and premium chocolate in the coming years.
A 2.3% annual sales growth is impressive, especially with the world into a recession. As one would expect experts to sell as a steady increase in sweets? The answer comes unexpectedly in the eastern hemisphere of the world. With increasing demands in the Asia-Pacific markets, revenues can not help but climb. Thus, for example, research has to be Cadbury chocolate sales have been in IndiaClimbing on a 30% clip. It is believed that the company will continue working on improving and this increase of adequacy. With the upcoming improvements, consumers will flock to chocolate all over the world.
Advance commitments, how will consumers react to the recession is not as predictable as it may seem. Sometimes, more favorable than the purchase of standard drops, consumers more value from the money that they be spared. Companies like Ferero and Lindt are particularly good in the light of theseResponse to the recession. Companies such as Mars and Hershey did not score as well as in quality and not get down to consumers looking for premium chocolate.
However, Mars will be to improve new and attractive products through the creation of chocolate bars, the health of the skin and to innovate from within the body hydrated. Consumers are clearly looking for value for money through the purchase of products enriched with calcium, vitamins and other health benefits. Pralines with a healthy combinationreassuring and even sexually arousing ingredients are becoming increasingly popular with premium chocolate.
As the world begins again on the legs and the recession, its grip on the economy dissolves, the innovation of enterprise and creativity of individuals transforming the confectionery industry. The future looks bright for the confectionery industry, the companies hope to come out of the recession stronger and more successful than ever before. I think, wholesale and PastryConsumers can expect, a sweet ending to 2009 and even more delicious coming years.
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